An avid drummer and former teacher, Sarah Hagan joined the artist relations department at Avedis Zildjian Company fifteen years ago, and worked her way up to the position of Director of Artist Relations, Worldwide for Zildjian and Vic Firth. During this time, Hagan personally selected cymbals for top drumming luminaries and was instrumental in building Zildjian’s roster of artists representing a wide range of musical styles.
In addition, Sarah has been a board member of the Percussion Marketing Council and is currently a member of the PASIC Drum Set Committee. She has recently been named the First Vice President, Treasurer of the Percussive Arts Society Executive Committee, a position she assumed in January of 2019.
After leaving Zildjian in 2020, Sarah started her own marketing and consulting agency, Sarah Hagan Marketing, and now works with many of the top companies in the drum industry.