Schedule

  • November 1, 2016: Pre-contest promotion begins
  • November 12, 2016: PASIC Performance Session with 2016 winner Helen de la Rosa
  • January 2017: Debut of “The Beat” show about female drummers on Drumchannel.com
  • January 10, 2017: HLAG 2017 apparel released
  • January 20, 2017: Official Kickoff at NAMM Show
  • NAMM Show (January 19–22, 2017): Lola Blu posters, heads and shirts delivered to sponsors
  • February 1, 2017: Contest opens for entries
  • February 13, 20 and 27, March 6, 13 and 20, 2017: Weekly Winners Announced
  • March 14, 2017: Contest Entry Period Ends
  • March 20, 2017: Finalists Announced
  • March 20-April 2, 2017: Fan Voting Period to determine Popular Winners
  • March 20-April 2, 2017: Celebrity Judging Period to determine Critical Winners
  • April 6, 2017: HLAG 2017 Awards show on DrumChannel.com
  • April 20, 2017: HLAG 2017 Marching champion performs at WGI World Championships
  • Summer 2017: Magazine and media profiles of winners
  • Summer 2017: HLAG 2017 Drumset Champion performs at Sweetwater GearFest
  • Fall 2017: HLAG 2017 Drumset Champion performs at PASIC

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